National School Breakfast Week
Posted by: Communications Team | March 2, 2020
Welcome to National School Breakfast Week (NSBW), March 2 – 6, 2020. Yes, over the years we have alerted you to some unique weeks to celebrate. This time we’re focused on calling your attention to a great service with NSBW. The fact is that over 14 million U.S. kids participate in this program each day.
In 1966 the School Breakfast Program (SBP) was launched as a two-year pilot project. Designed to deliver breakfast to “nutritionally needy” children, the program was extended multiple times and made permanent in 1975 by an act of Congress. SBP plays a significant role in feeding children of food-insecure families.
As part of the legislation making the SBP permanent, Congress declared its intent that the program "be made available in all schools where it is needed to provide adequate nutrition for children in attendance." Moreover, the legislation continued to emphasize participation by schools in severe need and to provide higher reimbursement to these schools.
Breakfast Is the Most Important Meal of the Day
Studies show that children who eat school breakfast are more likely to:
- Reach higher levels of achievement in reading and math
- Score higher in standardized tests
- Have better concentration and memory
- Be more alert and maintain a healthy weight
Why National School Breakfast Week?
It’s a fact that participation in the SBP increases during National School Breakfast Week. Here are some of the reasons to participate in the celebration:
- Increase student participation
- Spread the message to parents the healthy, tasty breakfasts are being served at school.
- Connect with teachers and administrators to recruit their participation in talking about the SBP to students and teachers.
Get More Information
Your Independent School District will have more information about the School Breakfast Program, how to participate, and menus. When you reach out, ask about the “School Breakfast Program.”
Dean and Draper
We invite you to share this information. Potentially each of us knows a family or two who would welcome this opportunity. When you want to talk about your insurance, we’re only a phone call away.
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Sources: School Nutrition Association, US Department of Agriculture Food and Nutrition Service.