Based on research from the National Retail Federation, Valentine’s Day shoppers will add $27.4 billion to our nation’s economy.  

According to The Balance, our spending on valentines impacts several areas.

  • Rising Valentine’s Day sales over the past 10 years point to increasing consumer confidence and a growing, robust economy.
  • The bulk of Valentine retail sales come from both department store and online store purchases.
  • Gift giving is not limited to one’s significant other. It includes family members, friends, co-workers and classmates, and even pets.

The biggest share of Valentine’s spending still goes to spouses and significant others at 52 percent of the total, or an average $101.21 this year, up from $93.24 in 2019.

The younger spends

The youngest Valentine’s shoppers surveyed in the NRF survey – those ages 18-24 – plan to spend an average $109.31. But those 25-34 – old enough to have higher incomes and children to buy for – expect to spend $307.51 and are topped out by those 35-44 as the biggest spenders at $358.78. As in each year of the survey, men plan to spend more than women at $291.15 compared with $106.22.
How the spend is split



% of Population


$5.8 billion


Evening Out

$4.3 billion



$2.4 billion



$2.3 billion


Gift Cards

$2 billion


Greeting Cards

$1.3 billion


Just a reminder

If you are participating in Valentine’s Day this year, now would be a great time to be making reservations, ordering gifts, and getting yourself organized.

Dean and Draper

We wish you a great Valentine’s Day.  We’re here for you when you have questions about your insurance, too.

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Sources: National Retail Federation, The Balance